Search Re-marketing – RLSA

The paid search landscape is changing, now, we can see more sophisticated targeting methods that work alongside keywords. Remarketing Lists for Search Ads (RLSAs) are a great example of this. RLSA allow you to customize your search ads campaign to reach people who have previously visited your website (or App) and tailor your bids and ads to these visitors when they’re searching on Google, Yahoo & Bing and search partner sites.

How it works

When people leave your site without buying anything, for example, remarketing lists for search ads helps you connect with these potential customers when they continue looking for what they need using Google, Yahoo or Bing Search. We can set your bids, create ads, or select keywords keeping in mind that these customers have previously visited your website. RLSA use remarketing lists for these customization.

RLSAs and display remarketing both use cookies to track users and add them to lists for the advertiser’s use. Standard display remarketing delivers ads to users when they are browsing on the Google Display Network (GDN). In RLSAs users still need to be actively searching on Google using the keywords you are bidding on within your search campaigns.

The Benefits of Search Remarketing

• Reach the People Most Likely to Buy
• Create Ads with Highly Targeted Messages
• Wide Reach
• Simplicity for Advertisers
• Capitalise on Brand Awareness