Shopping Ads Management – PLAs

Shopping ads or Product Listing Ads allow you to advertise your eCommerce products with engaging images, name & feature of products, its prices, store name and other key info to show your consumers at the top of search engine results pages (SERPs).

Google and Bing both offer their own shopping ads – PLAs campaigns, which allow you to reach shoppers who are searching for the exact items you sell. Shopping ads get the better weight-age in terms of placement by both Google and Bing.

Google Shopping ads now account for up to 60% of paid search clicks for retailers*. Whilst Bing shopping ads are up 332% year on year*. (Merkle RKG Q3 2015)

So, day by day e-Commerce business are using shopping ads campaigns to remain in the competition and it is the pivotal part of their marketing efforts.

We help our clients to implement shopping feed. once its set up, we optimize product feed to maximize your ROI and deliver an enhanced market share.

Benefits of Shopping Ads

• Get more click through rate then regular text ads
• More details, we can show to searchers
• Potential purchasers are able to view the exact product prior to clicking-through to the product page
• Improved conversion rate compare to text ads

Our Shopping Ads Services

• Google Shopping Ads Management
• Bing Shopping Ads Management
• Product Feed Optimization
• Dynamic Product Ads Remarketing
• Periodic Reporting with Insight and Next Strategy Discussion